In Sweden, cinnamon buns and the traditions surrounding them are an enjoyment to be taken seriously.
That’s why this year, to mark Cinnamon Bun Day 2022, IKEA has announced the launch of a very sweet deal.
From 5th October through to the end of December, Monday – Friday 9am-12pm, IKEA Family members can treat themselves to a tea or coffee and a cinnamon bun in selected stores, for just 45c!
In Sweden, the cinnamon bun is a staple of ‘fika’, an important part of Swedish culture where, over coffee and often some pastries, cakes or biscuits, everyone gets together to chat for a few minutes in the morning or afternoon. Many Swedes consider it almost essential to make time for fika every day, believing it refreshes the brain and strengthens relationships.
IKEA wants to encourage its customers to practice fika: to make time to stop and socialise. With this affordable deal, customers can treat themselves to a moment of relaxation in store, whilst tucking into this delicious offer with a hot drink and a little something to eat.
Customers can sign up to become an IKEA Family member for free and receive exclusive rewards and discounts on selected IKEA products, workshops, ideas, plus a free hot drink in selected stores all year round.