Today, Purina, announces that Robbie Williams has recorded a brand-new song, as the new voice of the most mischievous cat around, Felix.
Felix the cat is, of course, the face of one of the best loved foods for Irish cats, with FELIX being one of the recognisable brands in Purina’s wide-ranging pet food portfolio.
The internationally acclaimed recording artist will star in a film premiere in which he will unveil a new exclusive track written and recorded specifically for this new Europe-wide FELIX advertising campaign, ‘It’s Great To Be a Cat’.
Taking inspiration from Robbie’s own adored cats, as well as the mischievous antics of Felix, the global superstar wrote and created an iconic track especially for Felix, celebrating the glorious life of cats.
As the new voice of Felix, the musician takes a theatrical turn when he co-stars in a short film alongside (who some might say is the real star of the show) the infamous cat, Felix.
The cheeky duo is captured getting up to mischief as they team up for the grand premiere of their new collaboration. In the film, Robbie plays second fiddle to Felix as he tries to record the CATchy earworm, with an accompanying orchestra.
Robbie Williams said: “The cat is out of the bag, I’m the new voice of Felix. I’ve been a long-time fan of cats, I’ve had many feline friends over the years and after studying their fascinating behaviour, I can confidently say, It’s Great To Be a Cat.”
Available at FelixandRobbie.com, the new track shines a light on how cats really do live their best lives, just like the one and only Felix.
Focusing on their independence, cheekiness and ability to always land on their feet, the song will be available to stream on Spotify from January 25th 2023.