Irish Menswear Brand,Carpe Omnia, Bring Their Street Style Label To Life 

Changing the landscape of urban fashion as we know it, Carpe Omnia have been turning heads since their inception in 2018. 

The brainchild of Co.Louth brothers John, 29, and Michael, 31, McKeown, the sartorial duo’s philosophy is simple: 

“to create a premium quality, on-trend brand with key pieces and focused product drops available at an affordable price”, and they are doing just that with their latest drop, bringing their Spring/Summer 2023 Collection to life with a show-stopping shoot set amongst the Marbella sunshine. 

The brand’s latest launch features 9 new t-shirts, made from 100% cotton, (RRP €49.95/ £44.95, available in Acid Grey, Off White and Black), 3 new cargo pants (RRP €74.95 / £64.95, available in Light Grey, Dark Grey and Black), and 2 new varsity jackets (RRP €125/ £105, available in Dark Grey and Black).

The versatile cut and colourways make the latest drop the perfect addition to any wardrobe. 

Loved by some of Ireland & the UK’s top Premier League football players and well-known influencers, including Manchester United & Brazilian Midfielder Fred (Rodrigues), Sevilla & Brazilian Defender Alex Telles, Man City & Brazilian Goalkeeper Enderson, fitness entrepreneur Rob Lipsett, Influencers Artur Kramer and Gon Olivier as well as Top Model Brandon Myers to name but a few. 

The brand are also beloved by an array of well-known Irish and UK DJs, including Dave Treacy, John Gibbons, Ryan Ennis, Obskür and Bissett, all of whom have collaborated with the brand for their ongoing Seize The Beat campaign, a collection of 1 hour DJ sets available for all to enjoy. 

Carpe Omnia, the Latin phrase for Seize Everything, is both a message and mindset the duo are extremely passionate about, and one they live by every day – “Life is short and every moment should be seized”

Emerging due to a frustration at the lack of jeans available on the high street to suit those with larger thighs, the duo set out to fuse their combined experience within high-end men’s tailoring, in-depth knowledge of multimedia, digital design and social media management to create their own range to fill a gap in the market. 

Launching initially with just two pairs of denim jeans, the brand has now grown into a lifestyle range with an array of styles, cuts and fits across Jeans, Cargo Pants, Chinos, Shorts, T-Shirts, Sweatshirts, Hoodies and Jackets among many more, catering to customers globally from their Irish warehouse. It’s safe to say Carpe Omnia is a true Irish success story.

What sets them apart from the rest? Carpe Omnia offers high-quality pieces in limited quantities, available throughout the year via seasonal ‘drops’, as opposed to an ongoing release of new designs.

This allows the duo to focus on creating key, on-trend pieces while sourcing the highest quality materials for a sustainable approach with no overproduction. 

“Our range of premium men’s casual wear is designed to seize life in. The creators, the dreamers, the doers – anyone at the top and anyone on the way – we’re there with you.”

The new Spring/Summer 2023 Collection is available now on

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