Powers Irish Whiskey is celebrating traditional Irish music, old and new, on April 4th with the launch of POWERS GOLDEN HOURS, the first in a series of intimate trad and storytelling sessions in celebrated pubs around Ireland.
The cream of Ireland’s vibrant trad scene will share their songs and stories, performing individually and together, showing how their craft is inspired from the past and present – turning good times, golden.
The first in this special series takes place in Humphreys Bar in Ranelagh, Dublin, and will feature a foot-stomping line-up of acclaimed traditional music artists including The Scratch, Andy Irvine, John Francis Flynnand Doireann Ní Ghlacáin along with guest host and The Deadlians front man, Sean Fitzgerald.
Part of the Powers ‘Old But Gold’ campaign, Powers Golden Hours proudly champions Powers’ long and rich history and its ability to stand the test of time, challenging consumers to rethink their perceptions of what ‘old’ really means in today’s world.
The series will see some of the most iconic Irish musicians extend their legacy by performing with some of the finest contemporary trad artists in Ireland today.
Commenting on the launch, Jessica Norris, Marketing Director Ireland at Irish Distillers said:
“Powers is celebrating life experience, confidence, and self-assuredness that comes with maturity and we are excited to launch Powers Golden Hours at Humphreys in April. Since our first drops were distilled in 1791, Powers has been at the heart of many a ‘trad session’ throughout the country. A tradition that has aged well and is thriving, today many Irish musicians blend modern and traditional sounds, connecting with audiences of all ages, keeping the art of trad music alive. There’s never been a better time to host these intimate, unmissable sessions in some of the most character-filled pubs across Ireland.”
Tickets are available now via Powers social channels.