That’s mad! : Louis Vuitton and Gucci Are The Most Mentioned Brand In Music

For as long as music has been prominent in pop culture, artists have been referencing brands in their lyrics, from high fashion to everyday favourites. Luxury retailer Fenwick analysed music data to find the most mentioned brands in lyrics across all genres, their data found:

  • Louis Vuitton is the brand most featured luxury brand in song lyrics, mentioned in 5,769 songs
  • The top 5 most featured brands are Louis Vuitton, Gucci, Rolex, Nike and Prada
  • Beyoncé mentions 15 brand names in her most recent album
  • Champagne brands are mentioned in 1,136 songs
  • Jewellery brands Rolex, Cartier and Tiffany feature in the top 15 most mentioned brands

Gucci and Louis Vuitton are the MOST featured brands in music

As one of the most loved designer brands in the world it’s no surprise Louis Vuitton is featured in 5,769 song lyrics, the most mentioned brand in music. In second and third place is Gucci mentioned in 3,676 songs and Rolex with 1,318.

Louis Vuitton has further cemented its influence within the music industry this month placing Pharrell Williams in the role of Creative Director.

Meghan Trainer was at the forefront of everyone’s minds in 2022 with her single “Made You Look”. The song featured luxury brands including Gucci, Louis Vuitton and Versace, after going viral on Tiktok, reaching over 4 billion views.

Beyoncé features 15 designer brands in her songs 

In just 16 songs on her album “Renaissance”, Beyoncé mentions her favourite designer brand names 15 times. These include Versace, Bottega, Prada, Balenciaga, Louis Vuitton, Dior, Givenchy and Tiffany in her music. 

In her songs “Alien Superstar” and “Heated” the singer shows her commitment to Tiffany & Co, a brand she was announced as the face of in 2021.

Champagne brands are mentioned in 1,136 songs

Champagne is not only consumed by musicians but also features frequently in their songs. Moët & Chandon (861 mentions), Veuve Clicquot (95) and Dom Pérignon (180) are three of the most well known champagne brands, making it no surprise these music artists are using them in their lyrics.

Taylor Swift and Katy Perry reference “Dom Pérignon” in their lyrics, with Taylor featuring it in her song “Champagne Problems” and Katy in “Birthday”, singing “Pop your confetti, pop your Pérignon”. 

Rolex, Cartier and Tiffany feature in the top 15 most mentioned songs

Luxury jewellery brands Rolex (1,318), Cartier (594) and Tiffany (352) feature in a total of 2,264 songs. In Ariana Grande’s songs “7 Rings” and “Side to Side” the artist includes Tiffany & Co in her lyrics. Mabel also featured the Rolex brand in her UK top 20 charting song “Let Them Know”.

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