On May 5th, to mark the release of Sheeran’s new album ‘-‘, fans can enjoy a one -off immersive listening experience in Dublin City Centre at the Irish Georgian Society on South William Street and everyone who attends on the day, is in with the chance to win a signed Ed Sheeran Lowden Guitar.
From midday to 6pm on Friday May 5th, fans are invited to come enjoy Ed Sheeran’s new album, with a “Submerse in Emotion,” one-day interactive, audio-visual installation that uses cutting-edge technology to create a personalised and unique album listening experience.
Exploring a fully immersive world of Ed’s new album. Navigate through life experiences, all set to the emotive soundtrack of Sheeran’s latest work and final album in the Mathematical era.
Experience the music in a new personal way and be a part of this inclusive, accessible, and unforgettable journey that will leave a lasting impression and expand the way you experience music.
It will be a first come first serve basis. No tickets or payment required.
Everyone who attends on the day will be entered into a competition to win a signed Ed Sheeran Lowden Guitar. The event will be open to fans from 12pm-6pm on Friday May 5th at The Irish Georgian Society, South William Street, Dublin 2.
About ‘-‘ (Subtract) in Ed’s own words
“I had been working on Subtract for a decade, trying to sculpt the perfect acoustic album, writing and recording hundreds of songs with a clear vision of what I thought it should be. Then at the start of 2022, a series of events changed my life, my mental health, and ultimately the way I viewed music and art.
Writing songs is my therapy. It helps me make sense of my feelings. I wrote without thought of what the songs would be, I just wrote whatever tumbled out. And in just over a week, I replaced a decade’s worth of work with my deepest darkest thoughts.
Within the space of a month, my pregnant wife got told she had a tumour, with no route to treatment until after the birth. My best friend Jamal, a brother to me, died suddenly and I found myself standing in court defending my integrity and career as a songwriter. I was spiralling through fear, depression and anxiety.
I felt like I was drowning, head below the surface, looking up but not being able to break through for air.
As an artist I didn’t feel like I could credibly put a body of work into the world that didn’t accurately represent where I am and how I need to express myself at this point in my life. This album is purely that. It’s opening the trapdoor into my soul. For the first time I’m not trying to craft an album people will like, I’m merely putting something out that’s honest and true to where I am in my adult life.’
Warner Music Ireland has partnered with CFinn Production to created Ed Sheeran’s Subtract Immersive Experience. The experience is being run by emission free, carbon neutral and solar power.
CFinn Productions are a collective of top tier creatives from Ireland who specialise in producing bespoke live events and activations . The team comprise of Lead Producer Ciara Finn, Technical Producer Lewis Byrne, Creative Consultant Kevin Feeney, Interactive & Content Designer Pauric Freeman, Creative Technician Fergus O’Hagan and Visuals and Audio Rob Summons.
DATE: FRIDAY MAY 5TH, 2023
LOCATION: IRISH GEORGIAN SOCIETY
58 WILLIAM STREET, SOUTH, DUBLIN 2, D02X751