Today, multi-billion streamed artist Loreen unveils her transcendent new spiritual-pop single, “Forever” via Promised Land Recordings.
Written by Loreen and Boy Matthews (Duke Dumont, ZAYN, Teddy Swims) and produced by Billen Ted (Raye, Zara Larsson, Armin van Buuren) and Zhone (Troye Sivan, Paris Hilton, Kim Petras), the result is a rousing, richly emotive rave anthem destined to become an enduring club classic like “Euphoria”, which still fills dance floors all over the world.
A leading female diaspora artist, Loreen’s Moroccan Berber roots are embedded in her sky-scraping spiritual pop sound.
“In the first chapter of the story, which is Tattoo, you meet this entity – she’s male, she’s female, she’s everything. She comes from the earth, from the dust, and it’s very spiritual,” Loreen explains. “And now in the second chapter, Forever, there is an awakening. It’s about a moment where you’ve gone through all the earth and dust – you’ve gone through life – and you can see things clearly. You’re leaving all your illusions behind and you’re free.”
Loreen’s intricately choreographed; chrysalis-like performance of her intoxicating electropop gem “Tattoo” was an all-time great Eurovision moment, which made her the only woman to win the competition twice. It topped the charts in 10 countries including her native Sweden, top five on the Global Spotify chart, and peaking at number two in the UK, remaining on the Official Singles chart for 9 weeks after her historic win.
Loreen will return to Sweden to open the Eurovision Song Contest Final tomorrow to premiere a world exclusive live performance of “Forever” where millions of people are expected to watch worldwide.
She says:
“I’m thrilled to be performing at this year’s Eurovision final in Malmö. You make me feel like forever and truly blow me away every single time. This performance is dedicated to you, the community and fans who constantly give me love. Consider this my heartfelt gift to you.”
Earlier this week, Loreen announced her juggernaut 2025 UK & European tour kicking off in Netherlands on 15 February with 20 stops across Europe before she makes her way to Birmingham on 17 March, a headline show at London’s iconicEventim Apollo on 19 March before continuing onto Liverpool, Manchester, Bristol and Glasgow before wrapping in Dublin Ireland at 3 Olympia on 27 March. Tickets are on sale today at 9am at Loreenofficial.com.
It will follow a packed 2024 summer series of headline performances across the UK and Europe including Birmingham Pride, Isle of Wight Festival, Stirling Summer Sessions, and Manchester Pride. Fans from across Europe can expect to see Loreen at major festivals in Denmark, Sweden, Norway, Netherlands, Romania, Switzerland, Belgium and Germany.
LOREEN’S NEW SINGLE “FOREVER” IS AVAILABLE ACROSS ALL PLATFORMS: