Guinness 0.0 is bringing something new to one of Ireland’s most anticipated summer festivals with a one-of-a kind non-alcoholic bar. The Guinness T0.0UCAN PUB will bring guests together to enjoy the atmosphere and energy that is synonymous with All Together Now without any of the alcohol.
The way people socialise continues to change and this new non-alc bar reflects consumer demand with a fresh perspective on the music festival experience in Ireland. The bar will allow those not drinking and those practising moderation to enjoy a weekend of music and culture, all with a creamy pint of Guinness 0.0 in hand.
At its core, Guinness 0.0 is about inclusivity and bringing people together. The Guinness T0.0UCAN PUB will celebrate a new experience for guests to come together. Bringing some festival magic to THE T0.0UCAN PUB, expect surprise performances all weekend. With bands and DJs taking to the intimate stage, we’re excited to announce acts such as mainstage band The Wailers, who will be doing a special DJ set at 12noon on Sunday. Aston Barrett Jr and Owen Dreadie Reid will take to the decks to bring the G0.0D Times! The stage will also feature performances from other ATN artists such as soul group Fizzy Orange, electronic tunes from Emmy Shigeta, DJ Kate Brennan Harding and Cooks But We’re Chefs, along with further surprises along the way.
The new bar is a testament to Guinness’s commitment to making 0.0 draught available everywhere in Ireland
“We’re excited to bring the first non-alc bar to All Together Now this year.” said Jeanette Levis, Guinness Marketing Manager, “Consumers continue to moderate their drinking at all social occasions, including festivals and Guinness 0.0 gives people more choice. We knew we wanted to bring the magic of Guinness 0.0 to the Curraghmore Estate this year offering an even more inclusive experience.”
Will Rolfe, Promoter at All Together Now commented, “Each year we’ve brought something new to All Together Now with Guinness, last year it was the Lovely Days Stage and now we’re excited to lead a huge moment for Irish festivals with our first ever non-alc bar. We’re committed to continuing to evolve our festival experience and offer guests more choice, so we can’t wait to host the Guinness T0.0UCAN PUB at All Together Now.”
Guinness 0.0 will also be raising a pint at The T0.0ucan Pub to say ‘cheers to the volunteers’, inviting them for a celebratory pint of Guinness 0.0 at the end of their shift. Across the weekend 260 volunteers work on the ground at Curraghmore Estate to welcome guests and add festival magic to make it the best possible experience for them.
And that’s not all. Following its debut last year, the Guinness Lovely Days Stage will return with an epic line-up of local and international artists, including a Hot Chip DJ Set, Confidence Man and Gemma Dunleavy. In addition to the new Guinness 0.0 Bar, the Guinness 1759 Bar will be back with plenty of unmissable moments across the weekend to be enjoyed with friends and a smooth pint.