Dundrum Town Centre is delighted to announce that The Watches of Switzerland Group, Europe’s leading luxury watch specialist, are introducing their TAG Heuer boutique to the Centre.

Having partnered with TAG Heuer for over 40 years, the Watches of Switzerland Group continues to strengthen the relationship with the opportunity to open the first mono-brand boutique in Ireland and the Groups’ 21st TAG Heuer mono-brand boutique in their portfolio. 

Dundrum Town Centre’s premium position as Ireland’s leading retail and leisure destination aligns with TAG Heuer’s brand. The TAG Heuer boutique is situated on the ground floor of The Mall, by the main entrance to the Centre.

Upon entering the open plan space, visitors will find a contemporary boutique with an interior that reflects the DNA of the brand highlighting TAG Heuer’s motoring heritage with tonnes of grey and sleek mirrored units.

Whether Dundrum Town Centre shoppers are new to the brand or avid fans, there is a timepiece for everyone and no better environment to fully immerse yourself in the rich heritage of the brand renowned for pushing boundaries and breaking rules to overcome technological restraints to create daring watches and chronographs.

Clients will be able to discover a vast range of timepieces from the iconic Carrera including the Watches of Switzerland Group exclusive limited edition, the latest launches from the Aquaracer Professional 200 Solargraph (a watch for endless adventures and exploration) to the colourful array of chronographs in the Formula 1 collection and Connected timepieces for the tech enthusiasts.

The boutique’s experts have all the knowledge on hand to ensure that they can also embody TAG Heuer’s driving ethos and offer clients the most inform advice on the finest selection of men’s and women’s Swiss timepieces. 

Dundrum Town Centre General Manager, Don Nugent commented “We are delighted to be able to share the news that the first TAG Heuer boutique will be opening its first Irish store in Dundrum Town Centre this month. The new store will further enhance our fantastic line-up of luxury watch and jewellery retailers.

This is an amazing brand which we know will be welcomed by our customers and we look forward to the grand opening on Friday 17th February”.

“We are delighted to be opening this new TAG Heuer boutique in Dundrum Town Centre in partnership with the Watches of Switzerland Group. This new space will enable us to offer our customers a fully immersive in-store brand experience in the region and is part of an exciting journey with the Watches of Switzerland Group, as the first of several boutiques to be opened over the coming months.”  Rob Diver, Managing Director, TAG Heuer UK and Ireland.

“As Ireland’s largest shopping destination, Dundrum Town Centre represents the perfect location for our first TAG Heuer mono-brand boutique in Ireland and marks a significant milestone as we expand the Watches of Switzerland Group’s accessibility across Europe. We are delighted to welcome TAG Heuer enthusiasts and those just discovering the brand to explore the full expanse of the iconic collections at our new boutique,” says Craig Bolton, President of The Watches of Switzerland Group UK and Europe.

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