Men in Ireland twice as likely as women to wait until the day to buy Valentines gifts

Men are 94.8% more likely than women to wait until Valentines Day to buy their gifts. That’s according to new research commissioned by Marks & Spencer, which surveyed 500 people across Ireland*.  

8% of men revealed that they wait until the day to purchase Valentine’s Day gifts for their partner compared to just 4% of women.

M&S has shared the research on Ireland’s Valentine’s Day shopping habits and preferences as it launches its gifting range ahead of the day of love – including spicy emoji chocolates and fresh, high-altitude grown roses which come with a 5-day freshness guarantee.

The research also showed that men in Ireland, on average, spend 52% more than women on Valentine’s Day gifts for their partner – with men spending an average of almost €36 while women on average spend an average of €23.56.

In terms of what people in Ireland want to receive for Valentines Day, survey respondents were asked to rank five of the most commonly gifted items in terms of preference. Results showed men most desire Chocolate as their Valentine’s Day gift while women favour flowers. Interestingly, lingerie and underwear ranked lowest for both men and women: 
Gifts that women would most like to receive, ranked from most wanted to least:Flowers Jewellery Beauty/grooming items Chocolate Underwear/lingerie Gifts that men would most like to receive, ranked from most wanted to least:Chocolate Beauty/grooming items Jewellery Flowers Underwear/lingerie